• Build Your Book Faster

    Client retention strategy is more important now than ever. Let us help you create a strategy that will get your client book re-built and income soaring.

  • Stay Current

    Trends change at a breakneck pace. Stay current on important areas that can make or break your business.

  • Prepare for the Future

    This pandemic changed A LOT. Evolve and create a client retention strategy that will work in the long-term.

About the Presenter

Steve Gomez

Steve’s experience as a business coach and trainer spans over 25 years. He has coached over 450 salons to accelerate growth & profits! He has delivered over 850 trainings and seminars to over 400,000 people in the United States and internationally in countries like Ireland, Russia, Canada, Italy, Mexico, Colombia and Puerto Rico. He has written two eBooks, Financial Fitness: Systems to Increase Profitability in Your Salon or Spa and Interdependent Leadership: Creating a Salon Culture of Inclusive Growth.

For more information about Steve beyond this live course, please visit his website. You can also read his bi-monthly blog or contact him directly at info@stephengomez.net. Be sure to follow @SalonCoachSJG on Instagram and Twitter.

What to Expect

This course will take you through the three-part approach to client retention:

  • Part One: How many clients do you see? How many return beyond the first visit? Pre-pandemic trends, how to analyze clients, project what a percent increase in retention could mean for your top line sales.
  • Part Two: How do you stand out amongst competition? Do you capture their attention? Do you finish strong?
  • Part Three: Follow through. If you’ve given a great appointment all the way through, how can you make sure you don’t lose your clients at the end?

Are you ready to create your client retention strategy (that actually keeps them coming back)?


  • Why should I attend this course?

    We’re all living through this pandemic, trying to navigate our way through and come out of it successful. However, we can’t be successful salon owners and professionals without a strong client retention strategy. This course will help you create a strategy that keeps clients returning and increasing your top-line revenue.

  • How is this course structured?

    Milady is working with Steve Gomez to present this course to give you all the information that you need on how to create a strong client retention strategy.
    Following the course you’ll receive an instant certificate of completion.

  • Will I get a certificate of completion?

    Yes. Immediately following the course you’ll be able to download your certificate of completion.

  • Does this count as credit towards my Master Educator Certification?

    No, this course does not count as credit towards your Master Educator Certification. To see a list of classes that do count towards this certification, click here.