Sales & Marketing

You can't grow your client base without a strong marketing strategy. These guides cover strong marketing tactics that will bring more clients in to your salon.

Social Media Marketing Best Practices for Salons

We don't have to tell you how important social media is to the beauty industry. You're likely already active on places like Instagram and TikTok. The goal of this article is to discuss best practices when it comes to social media marketing for salons.
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Social Media Marketing Best Practices

How to Create a Beauty Salon Marketing Plan (Even If You Don't Have the First Clue About Marketing)

Effective marketing can help bring in new guests to your salon while making sure that existing clients don't forget about you. The big question is this: How do you create effective marketing? The short answer: Through thoughtful planning. This guide offers tips for doing exactly that with a beauty salon marketing plan that gets the job done right.
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Beauty Salon Marketing Plan

Beauty Salon Digital Marketing (And Why You Should Care)

If you want to have to have a successful career in this highly competitive industry, you must learn the basics of beauty salon digital marketing. This article will provide a solid overview of what digital marketing is and the initiatives you should seriously consider implementing as part of your overall business strategy.
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Beauty Salon Digital Marketing (And Why Should You Care)

4 Beauty Salon Business Ideas to Try in 2022

Are you building a new strategy for your salon? Dreaming big is always fun, but keeping it real with a laser-sharp focus will also help bring some of those dreams to life. To that end, we're sharing four beauty salon business ideas that you should try this year.
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4 Beauty Salon Business Ideas to Try in 2022

Beauty Salon Marketing Tips: How to Get More Reviews

Your salon's online reputation matters. The question is, how can you get more positive reviews? And how do you manage the bad ones? We've got you covered in our latest installment of beauty salon marketing tips.
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Beauty Salon Marketing Tips: How to Get More Reviews

Salon Discount Ideas & Other Strategies to Woo People Back

Now, as the country begins to emerge from the pandemic, you face new challenges, like how to woo back clientele. In this article, we're providing salon discount ideas as well as other strategies to entice existing clients back—and to get new ones walking through your door.
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Salon Discount Ideas & Other Strategies to Woo People Back

Salon Social Media Ideas That'll Get More Likes, Comments & Clients on Instagram

Having an Instagram "presence" is a must. Check out this guide for tips, tricks, and recommendations.
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Salon Social Media Ideas That'll Get More Likes, Comments & Clients on Instagram

Building Your Marketing Foundation

This guide focuses on the basics of marketing: branding, strategizing, and planning. Regardless of where or how you are performing your services, marketing is what promotes your business and helps you build your book.
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Building Your Marketing Foundation

The Beauty Pro's Guide To Retail

Most beauty professionals have a love-hate relationship with retail. Some see selling retail as being a pushy “salesperson” whereas retail is really rooted in educating clients. This guide challenges your presumptions about retail and details how it benefits your clients and your business.
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The Beauty Pro's Guide To Retail

Online Marketing In The Beauty & Wellness Industry

The best and fastest way to engage with your clients and potential clients is online marketing. This guide takes you through various marketing strategies and how to implement them for maximum engagement and growth for yourself and your business.
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Pricing & Services

If your prices stay the same, so does your perceived value. We'll cover why it's important to raise your prices periodically, while also adding services to your menu so you are up-to-date with current trends.

When To Raise Prices (And How To Tell Clients)

As your skills grow, so should your pricing. This guide covers why pricing changes are important, when to implement them, and how to communicate the changes to your clients.
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When To Raise Prices (And How To Tell Clients)

Adding Services To Your Menu

There’s more to adding new services than popping up a sign at your front desk. It takes research, planning, and marketing to introduce services to your clients. Let’s state a case for adding services to your menu in a way that has a positive effect on you, your clients, and your bottom line.
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Adding Services To Your Menu

The Lowdown On Discount Services

When you lower prices, you lower the perceived value of your services and skill. This guide discusses when it is appropriate to reduce pricing, whether as part of a marketing strategy or an in-kind donation.
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The Lowdown On Discount Services

Communication

It's hard to be successful without strong communication skills. Learn the skills needed to effectively communicate with your clients in the salon or spa.

Smart Strategies for Successful Client Consultations

But here's the thing: Every client is unique, which means they need a consultation that's just as unique as they are. So let's discuss strategies for performing amazing consultations that'll make your clients super happy—and your bank account, too!
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Strategies for Successful Client Consultations

Client Scheduling and Rebooking

When you emphasize the importance of routine beauty and wellness maintenance, you set the tone for your clients and their attitude towards rebooking. This guide focuses on the importance of organization and client communication as well as “asking for the sale,” which in this case, is asking them to rebook.
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Client Scheduling and Rebooking

Attracting New Clients

Building a client base takes commitment, discipline, planning, and action. It also takes time, patience, and consistency. How you approach building your clientele will directly affect how successful you are and we’ll show you exactly how to do that in this guide.
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Attracting New Clients

The Art Of Client Consultations

A thorough client consultation is an absolute must for every client who sits in your chair or lays on your table. This guide will cover how to give a successful, thorough consultation.
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The Art Of Client Consultations

Managing Client Conversation and Conflict

Managing conversations and conflict is a necessary skill needed by beauty and wellness professionals. This guide gives you the tools to expand your communication skill set and manage every conversation with ease and grace.
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Managing Client Conversation and Conflict

Safe Work Practices during COVID-19 (and Beyond)

Safety mattered long before COVID-19 became part of our everyday vocabulary. But as salons, spas, and barbershops journey through the various reopening phases in their respective states, now is an excellent time to revisit safe work practices and infection control measures.
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Safe Work Practices during COVID-19 (and Beyond)