Business Management

These guides will help you kick off a successful salon or spa.

Inclusivity & Diversity in the Beauty Industry: How to Support Efforts Year Round

Beauty is for everyone, full stop. So how can beauty professionals create a workplace that includes everyone, from employees to clients? June is an excellent time for beauty pros to assess their efforts, applaud progress, and address areas that need improvement.
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Wicked Smart Salon Branding Ideas

You obviously want your brand experience to be positive. But getting to that point doesn't just happen. Like everything else, you need to be strategic when developing your brand, which brings us to this article that will cover smart salon branding ideas, including advice from real salon owners.
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Wicked Smart Salon Branding Ideas

Salon Event Ideas That’ll Create Buzz and Attract New Clients

Coming up with fun events at your salon can be an excellent way to welcome back clients and invite new folks into your salon to learn what you're all about. This guide shares salon event ideas that'll create the buzz you've been looking for.
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Salon Event Ideas That’ll Create Buzz and Attract New Clients

Your Salon Business Strategy: 5 Signs It’s Time to Reassess

To run a successful salon, you need an effective strategy. But how can you tell if yours is actually working—or if it's time to pivot? This article addresses this important question by providing five signs it's time to reassess your salon business strategy.
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Your Salon Business Strategy: 5 Signs It’s Time to Reassess

Effective Beauty Salon Website Ideas That'll Inspire Your Own

Your beauty salon's website is a virtual extension of your brick-and-mortar storefront—one that works for you 24/7. Build it right, and it will attract new clients and give current clients a reason to return. In this article, we're sharing effective beauty salon website ideas that will do all of that—and more.
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Effective Beauty Salon Website Ideas That'll Inspire Your Own

Salon Staff Incentives That'll Boost Motivation in 2021

Let's face it: Even people who LOVE their jobs need a little motivational boost every now and then. (Especially during chaotic times, like a pandemic.) In this article, you'll find do's and don'ts to follow when creating salon staff incentives for boosting motivation. Plus, we'll highlight some winning ideas from salon pros.
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Salon Staff Incentives That'll Boost Motivation in 2021

The Guide To Owning A Beauty & Wellness Business

It is very important to take the time to reflect on why you want to own a beauty business. If you can confidently answer the questions provided in this guide, we'll show you how to get your business off the ground.
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The Guide To Owning A Beauty & Wellness Business

Affording A Beauty & Wellness Business

Yes, owning your own business can be a very lucrative venture, but the amount of money you will need to invest depends on how grand you want to go. Before you secure funding you will need to create a business plan and budget. This guide covers everything you need to know!
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Affording A Beauty & Wellness Business

Today: Artist, Tomorrow: Manager

There are many career paths to choose from as a beauty and wellness professional and working in management is one of them. The transition from artist to manager is not as difficult as some may think—find out why in this article!
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Salon Manager Duties: Going from Artist to Manager