• Enrich Your Knowledge

    Using quizzes, interactive activities, and videos this online class will help you understand the importance behind media pitching.

  • Learn-At-Your-Own-Pace

    Your access to the class lasts 60 days. You may take the course at your own pace, stopping and starting as it fits your schedule.

  • Real World Experience

    This course's content has been validated in the real world and is simple to implement.

What to Expect

This course will take you through the following:

Become an "A.C.E." Pitcher: What are the characteristics of a good pitch? What can you do to ensure you ace your pitch?

Determining Your Story Type: What type of story do you want written? What is the best type of story to grow your career?

How to Hit Those Pitching Angles: What angles do you have to take to make sure you're seen in the best light?

The Secret To Getting Your Emails Opened: How can you stand out against competition? What kind of email do you need to write in order to be seen?

About the Presenter

Stephenetta (isis) Harmon

Stephenetta has over 20 years of editorial and digital media experience, not only covering and creating stories that celebrate the power, impact, and business of Black beauty, but also helping to build the digital platforms on which they thrive.

Stephenetta's previous work includes serving as editor-in-chief for Minnesota’s oldest Black newspaper, the Minnesota Spokesman-Recorder, serving as both a senior web producer and a contributing writer for UPTOWN and VIBE/VIBE Vixen publications, and serving as digital media director and the sole digital editor for Hype Hair.

This led her to develop Sadiaa Black Beauty Guide, the premier directory and digital platform to specifically connect, celebrate, and increase awareness of Black-owned hair and beauty brands, and BlackBeautyWire.com, a portal for Black beauty news.

To learn more about Stephenetta, please visit her website.
Stephenetta (isis) Harmon

Learn how to craft a story that media writers are actually interested in and want to share!


  • Why should I attend this course?

    This course supports salon and spa owners and professionals in crafting a story that writers are actually interested in and want to share. If you want to stand out amongst the crowd, this course will help you do that!

  • How is this course structured?

    This course will begin with an introduction of what to expect. Then you will have the chance to download resources that you may want to reference during the course. Once that is complete you can view the course. After the course there will be a short quiz, and then you can download your certificate of completion.

  • Will I get a certificate of completion?

    Yes. Immediately following the course you’ll be able to download your certificate of completion.

  • Is Milady offering other courses with Stephenetta (isis) Harmon?

    Yes! This is only part two of of a three (3) part series. The other two parts are:
    Part One: Ready. Set. Pitch.
    Part Three:Common Pitching Pitfalls to Avoid
    We hope you enroll and benefit from all three courses!