• Enrich Your Knowledge

    Using quizzes, interactive activities, and videos this online class will help you understand the importance behind media pitching.

  • Learn-At-Your-Own-Pace

    Your access to the class lasts 60 days. You may take the course at your own pace, stopping and starting as it fits your schedule.

  • Real World Experience

    This course's content has been validated in the real world and is simple to implement.

What to Expect

This course will take you through the following:

Pitching Power: What is a pitch? What are the benefits of media coverage?

The Anatomy of a Good Pitch: How should you set up your pitch? What should it include?

Why You Need a Press Kit: What is a press kit? What is inlcuded in a press kit?

Preparing Your Press Kit: How should you piece your press kit together to make it successful?

Ready. Set. Pitch

About the Presenter

Stephenetta (isis) Harmon

Stephenetta has over 20 years of editorial and digital media experience, not only covering and creating stories that celebrate the power, impact, and business of Black beauty, but also helping to build the digital platforms on which they thrive.

Stephenetta's previous work includes serving as editor-in-chief for Minnesota’s oldest Black newspaper, the Minnesota Spokesman-Recorder, serving as both a senior web producer and a contributing writer for UPTOWN and VIBE/VIBE Vixen publications, and serving as digital media director and the sole digital editor for Hype Hair.

This led her to develop Sadiaa Black Beauty Guide, the premier directory and digital platform to specifically connect, celebrate, and increase awareness of Black-owned hair and beauty brands, and BlackBeautyWire.com, a portal for Black beauty news.

To learn more about Stephenetta, please visit her website.
 Stephenetta Harmon

This is just part one of a three-part series.

Don't forget to check out the other two courses that make up our Media Pitching Series

Learn how to create a media pitch that will get an editor or media outlet to cover your story!


  • Why should I attend this course?

    All salon and spa owners and professionals should be able to identify and collect the tools necessary to send out a media pitch so that they can get increased exposure to new and larger audiences.

  • How is this course structured?

    This course will begin with an introduction of what to expect. Then you will have the chance to download resources that you may want to reference during the course. Once that is complete you can view the course. After the course there will be a short quiz, and then you can download your certificate of completion.

  • Will I get a certificate of completion?

    Yes. Immediately following the course you’ll be able to download your certificate of completion.

  • Is Milady offering other courses with Stephenetta (isis) Harmon?

    Yes! This is only part one of a three (3) part series. The other two parts are:
    Part Two: How to Pitch Like a Pro
    Part Three: Common Pitching Pitfalls to Avoid
    We hope you enroll and benefit from all three courses!