Preparing Your Press Kit: How should you piece your press kit together to make it successful?
Stephenetta's previous work includes serving as editor-in-chief for Minnesota’s oldest Black newspaper, the Minnesota Spokesman-Recorder, serving as both a senior web producer and a contributing writer for UPTOWN and VIBE/VIBE Vixen publications, and serving as digital media director and the sole digital editor for Hype Hair.
This led her to develop Sadiaa Black Beauty Guide, the premier directory and digital platform to specifically connect, celebrate, and increase awareness of Black-owned hair and beauty brands, and BlackBeautyWire.com, a portal for Black beauty news.
To learn more about Stephenetta, please visit her website.
How to Pitch Like a Pro
Course Two from the Media Pitching Series by Milady & Stephenetta (isis) Harmon. By the end of this course, you will be able to craft a story that writers are actually interested in and want to share.
Common Pitching Pitfalls to Avoid
Course Three from the Media Pitching Series by Milady & Stephenetta (isis) Harmon. By the end of this course, you will be able to identify common mistakes editors wish you’d stop making and strategies to increase your placement rate.
Why should I attend this course?
All salon and spa owners and professionals should be able to identify and collect the tools necessary to send out a media pitch so that they can get increased exposure to new and larger audiences.
How is this course structured?
This course will begin with an introduction of what to expect. Then you will have the chance to download resources that you may want to reference during the course. Once that is complete you can view the course. After the course there will be a short quiz, and then you can download your certificate of completion.
Will I get a certificate of completion?
Yes. Immediately following the course you’ll be able to download your certificate of completion.