Common Pitching Pitfalls to Avoid

Media Pitching | Course Series with Stephenetta (Isis) Harmon

Stop making the common mistakes that editors wish you'd stop making! We'll cover strategies to increase your placement rate, and help you build better pitching relationships. Learn how to time emails for optimal response, identify pitching etiquette, and identify which editors or outlets should pitch your stories. This is content you don't want to miss—enroll today!

Price: $34.95
Duration: 1 hour (instant certificate of completion)
Length of Access: 60 days
  • Thrive in Your Career

    This course's interactive activities, engaging videos, and fun quizzes will take your knowledge to the next level.

  • Learn At Your Own Pace

    You'll have access to this class for 60 days. Stop and start as your schedule allows. Don't worry—your progress will be saved.

  • Embrace Real Results

    You'll be able to apply what you learn right away in your day-to-day world. Get ready to experience real results.

What to Expect

This course will take you through the following:

Pitching to the Right Person: Are you talking to the right media outlets? How can you dig deep to understand the information they would like to hear?

It's All in the Details: Media outlets are always looking for stories, but the little details matter. How can you set realistic expectations and do your research right?

Timing is Everything: When is their story deadline? When is the best time to give a pitch?

Pitching Etiquette: How can you achieve your pitching goal while being courteous and respectful?

Ready. Set. Pitch

About the Presenter

Stephenetta (isis) Harmon

Stephenetta has over 20 years of editorial and digital media experience, not only covering and creating stories that celebrate the power, impact, and business of Black beauty, but also helping to build the digital platforms on which they thrive.

Stephenetta's previous work includes serving as editor-in-chief for Minnesota’s oldest Black newspaper, the Minnesota Spokesman-Recorder, serving as both a senior web producer and a contributing writer for UPTOWN and VIBE/VIBE Vixen publications, and serving as digital media director and the sole digital editor for Hype Hair.

This led her to develop Sadiaa Black Beauty Guide, the premier directory and digital platform to specifically connect, celebrate, and increase awareness of Black-owned hair and beauty brands, and, a portal for Black beauty news.

To learn more about Stephenetta, please visit her website.
 Stephenetta Harmon

Learn how to create a media pitch that will get an editor or media outlet to cover your story!


  • Why should I attend this course?

    This course will help you: build better pitching relationships, learn how to time emails for optimal response, identify pitching etiquette, and identify which editors or outlets should pitch your stories.

  • How is this course structured?

    This course will begin with an introduction of what to expect. Then you will have the chance to download resources that you may want to reference during the course. Once that is complete you can view the course. After the course there will be a short quiz, and then you can download your certificate of completion.

  • Will I get a certificate of completion?

    Yes. Immediately following the course you’ll be able to download your certificate of completion.

  • Is Milady offering other courses with Stephenetta (isis) Harmon?

    Yes! This is Part Three of a three (3) part series. The other two parts are:
    Part One: Ready. Set. Pitch.
    Part Two: How to Pitch Like a Pro
    We hope you enroll and benefit from all three courses!